Hey, I’m Jenni!

I’m Jenni Leder (pronounced Leader), a Principal Visual Product Designer in Dallas, TX, with 24+ years of experience making digital things look good, work well, and occasionally do something neither of us expected.

I’ve designed websites, apps, kiosks, and plenty of things in between. I’m endlessly curious, easily fascinated, and prone to going down very deep rabbit holes whenever I encounter something new and interesting.

I occasionally call myself the Mayor of Awesometown. It’s a self-appointed position, but the city is thriving.